We’ve been talking about, reading about, and podcasting about marketing and branding this month. It’s been a hard pill to swallow. But this marketing thing just isn’t about us. It’s about you, our client. This has been the big take-away from E-V-E-R-Y-O-N-E.
When you introduce yourself and tell them about what you do, you know your elevator speech, what do you say? “Hey everybody, come see how good I look!”
No, typically, it goes:
Hi, we are Emma and Kim from Impeccable Nest. We are a mother-daughter interior design team.
Ok, fine. Nice to meet ya…but not memorable. Sure it is who we are and what we do. But people really don’t want to know about you, they want to know about what you can do for them. And even better if what you do makes them FEEL something. Our good friend and branding professional, Kristin Hardwick summed this up precisely in her video post. She says instead of telling people what you do, explain HOW you can help them….”I help (fill in blank) by doing (blank).”
Now, let’s do it again. This time with feeling.
YO. We’re interior designers, and we create interiors that inspire. Officially, we work on residential designs, e-design, and we blog about design.
Oh, sure they might be thinking, “Interiors that inspire? What the heck, fall in love with my home?” Are these two for real? What didn’t happen though is that they weren’t bored with the bla, bla, bla, of us prattling off about ourselves. We got their attention. We got them to feel something. Sure, they will have questions. But we will (most likely) have a much more interesting convo now. And better yet we will be memorable.
So start with the basic intro, Hi, I am (blank) and I do (blank) but add one of these lines:
Then after this dramatic intro, this is where you insert how you will help them and make them feel. This is where your aim is to be memorable and to stand out. So it helps to get to the emotional core of what you do and why.
Now go out and rock the world.
But, back to us…we create interiors that inspire and help our clients fall in love with their homes. Let’s work together.